The new Fever Ray video for When I Grow Up. I'll never look at backyard swimming pools the same way again.
The video was directed by Martin de Thurah, who had this to say about the video: “That initial idea was something about something coming out of water - something which was about to take form - a state turning into something new. And a double headed creature not deciding which where to turn. But the idea had to take a simpler form, to let the song grow by itself. I remembered a photo I took in Croatia two years ago, a swimming pool with its shining blue color in a grey foggy autumn landscape.”
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